Aleviating with Aleve

An example ad from our Digital Marketing Campaign for Aleve

While completing my post-graduate studies at Clemson University, I was given the opportunity to complete a mock marketing campaign for Bayer. In this project, our team was tasked with completing conceptual marketing campaigns for Aleve. The slides below contain my team’s final research data and marketing proposal. This experience gave me the opportunity to work hands-on with a well known brand, which has shown me how important proper brand management is. A brand is one of the most valuable intangible assets a company has, and must be brought to life through both products sold and media posted.